Oddly enough the journey to find “the one” (dress not partner-that’s been settled by now hopefully) can be daunting and overwhelming. You have the perfect style in mind and are on the hunt, only to find that your dream dress is not the dress you thought it would be. In fact, most times it is the first dress you dismissed or the style detour you took after trying on too many dresses in one visit!

Take a stroll with me through some of Austin’s most unique bridal shops. You might just find that the mermaid gown you dreamt of was not what you wanted at all!

Unbridaled: For the bride that was a timeless look with untraditional style

First up is Unbridaled, located in the heart of Austin. This shop caters to brides everywhere that want to break a few rules and go against tradition. With dresses that scream elegant bohemian style, vintage glamour or are just a color other than white or ivory, Unbridaled seems to have taken the saying “march to the beat of your own drum” to heart. The irony in this is that many brides are worried about fitting into a mold, but Unbridaled celebrates breaking out of the mold!

Blush Bridal Lounge: A Personalized Experience

Blush Bridal Lounge is another Austin gem that offers an experience equal to shopping with a best friend who knows lots about wedding dresses! While Austin is a city famous for it’s live music and delicious food scene, you might just find the quiet intimate moments spent here are some of your favorites during the planning process. Blush Bridal Lounge focuses on helping brides find a dress that feels right, not one that simply fits. They offer a carefully selected inventory of gowns that make each bride feel seen and celebrated.

Blue Bridal Boutique: Supporting Local Designers

Blue Bridal Boutique champions local designers. Their inventory offers a mix of classic and contemporary styles. Austin not has a love for the indie music scene, but it also extends that love to indie fashion! Plus this shop is a local small business, and as you know supporting local is no trend in Austin, it’s a way of life! Blue Bridal is the perfect shop for brides who love artistry and craftsmanship. You can find dresses that express your “unique as Austin” style at Blue Bridal-I think this is a must see shop so add it to your wedding dress shopping list and enjoy the experience!

Signature Bridal Salon: For the Bride with a Vision

Signature Bridal Salon is located in Bee Cave, which is just a short drive from downtown Austin. Signature prides itself on customization and provides a canvas for the creative bride to find her perfect dress. Most every bride can find a style that speaks to her heart in the large selection of styles and designers available at Signature. I have had several brides that raved about their experience shopping at Signature Bridal Salon. This is one you should definitely put on your shopping list as well!

Second Summer Bride: For the Bride that Cares for the Environment

Second Summer Bride offers bountiful treasure in the way of pre-loved and sample gowns. While shopping in the store is a bit like thrifting, there is nothing more thrilling than finding a designer gem at a fraction of the cost. Sometimes the most meaningful things come with a love story, you can add a chapter to the journey and make it your own. I highly recommend taking the time to explore their offerings, you just never know what you are going to find!

While you take a walk through these unique shops, remember to enjoy the journey-it’s just as important as the destination. You may take many unexpected turns, after all shopping for a wedding dress is not just about finding something to wear-it’s about finding a dress that not only shows who you are now but who you are becoming!

Whether or not you choose lace or satin, vintage or modern, the only thing that matters is how you feel when you wear it. Enjoy your hunt for the perfect dress, and remember it’s as much a symbol of love as your wedding ring is.

📸Credit: Tori Photo Co.